: ) hi, it's joey
: ) hi, it's joey
Creative Strategist & Digital Organizer
I build communities where equity is the foundation, not the exception. Through storytelling, media, education, and design, I help clients strengthen their connection to the people they serve.
My work is rooted in care, justice, and a background in digital media, event production, writing, and leadership and education.
My mission:
I believe in building equitable, joyful communities where everyone's rights and voices are honoured. Through creative media, education, and organizing, I work to challenge oppressive systems and build a more just future.
My values:
Compassion and creativity are at the heart of everything I do — both in my personal life and in my work life. I volunteer with housing insecure communities, create media for justice-driven clients, and share my mental health experiences online to help foster collective healing and human connection.
What I Do
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I edit podcasts, create and edit videos, and write copy that connects. Whether it’s a newsletter, a script, or a TikTok post, I make sure every piece of content feels clear, alive, and rooted in what matters to your brand.
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I design websites and brand visuals that tell the real story behind a business — blending bold visuals with words that stick. I aim to build trust, spark real connection, and show up authentically for the people you want to reach. I've recently collaborated with clients in the therapeutic arts world, nurturing people-first leadership and collaborative design in my digital strategy work.
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I use audience feedback, platform analytics, and trend data to shape content that actually lands. Every post, campaign, and story is built with a real understanding of what your audience values — and how they connect with content. I’m not interested in chasing numbers for the sake of it; I care about meaningful growth rooted in your community, your mission, and the kind of insights that can’t always be measured on a dashboard.
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Outside of client work, I’ve built my own spaces across Instagram, TikTok, and YouTube where I share stories around mental health, justice, and creative living. I’ve taught workshops, spoken to live audiences, and learned firsthand how real connection happens online — experience I bring into every project I take on.
Want to know more about my journey?
What people are saying
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What people are saying →
Marina Amae, mentee and social media coordinator for Pull Up!
“Joey is a warm and enthusiastic leader who cares deeply about everything she does.
Their creativity is incredibly inspiring and working with her has taught me how much power there is in being authentic and kind.”
Jayemkayem (DJ, Label Manager, and Co-Founder ISO Radio)
“Joey has an innate ability to find process improvements, shortcuts and better systems. Her organizational skills are top notch.
My work brings me to all corners of the globe and allows me to meet all kinds of different people and I can say with confidence that Joey is one in a million. From the moment I met her, she has consistently blown me away with their enthusiasm, openness, expertise and grace under pressure. I also personally appreciate how they always bring positivity and good vibes to every situation.”
Yosra Musa (DJ, content creator, and co-founder of Pull Up!)
“Working with Joey was an amazing experience. She was able to translate our vision into actionable steps to help bring our event to life. I would highly recommend working with her!”
Lovebonez (DJ, host, and curator)