The Pull Up! Project, Interactive Event and Digital Platform

Pull Up! started as a one-time in-person exhibit and interactive event in partnership with Museum of Toronto's Intersections Festival.

Following the closure of in-person events due to COVID-19, Pull Up! transitioned their event into a radio series and online experience.

Together, with ISO Radio, Serious Betty, and Museum of Toronto, Pull Up! funded DJs whose income was compromised due to COVID-19, giving them an hour of airtime on the Serious Betty radio show.

The project was ongoing, and brought together diverse artists through music, art and dance—with an emphasis on Black and other underrepresented groups.

Scope of work:

Consulted on:

  • Crowdfunding campaign

  • Website design

  • Brand development and identity

  • Social media strategy

  • Interactive elements and community programming

  • Partnerships

  • Talent and team hires

I led brand-development meetings, connected Pull Up! with Mia Salaveria who designed their interactive website, and hired a social media manager who assisted in building Pull Up!’s online prese (Copy)
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